STORY HIGHLIGHTS
- The late Steve Jobs was full of insightful quotes about creativity and innovation
- These 10 are culled from the book "I, Steve: Steve Jobs in His Own Words"
But the late Apple co-founder,
who died a year ago Friday, had many other colorful and insightful things to
say.
Here are 10 of his better quotes,
culled from "I, Steve: Steve Jobs in His Own Words," edited by George
Beahm.
1. "What a
computer is to me is the most remarkable tool that we have ever come up with.
It's the equivalent of a bicycle for our minds." (film "Memory &
Imagination," 1990)
2. "I end up not
buying a lot of things, because I find them ridiculous." (The Independent,
2005)
3. "I think
death is the most wonderful invention of life. It purges the system of these old
models that are obsolete." (Playboy, 1985)
4. "People think
focus means saying yes to the thing you've got to focus on. But that's not what
it means at all. It means saying no to the hundred other good ideas that there
are. You have to pick carefully. I'm actually as proud of the things we haven't
done as the things I have done. Innovation is saying no to 1,000 things." (Apple
Worldwide Developers' Conference, 1997)
5. "Being the
richest man in the cemetery doesn't matter to me. ... Going to bed at night
saying we've done something wonderful -- that's what matters to me."
(CNNMoney/Fortune, 1993)
6. "My job is
not to be easy on people. My job is to make them better." (CNNMoney/Fortune,
2008)
7. "If you want
to live your life in a creative way, as an artist, you have to not look back too
much. You have to be willing to take whatever you've done and whoever you were
and throw them away." (Playboy, 1985)
8. "Innovation
distinguishes between a leader and a follower." ("The Innovation Secrets of
Steve Jobs," 2001)
9. "My model
for business is the Beatles. They were four guys who kept each other's kind of
negative tendencies in check. They balanced each other, and the total was
greater than the sum of the parts. That's how I see business: Great things in
business are never done by one person. They're done by a team of people." ("60
Minutes," 2003)
10. "I would
trade all my technology for an afternoon with Socrates." (Newsweek, 2001)
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